About Us

How it works

1) Choose your box

Start with a one-off order or subscribe & save for repeat deliveries.

*Pause or cancel anytime.

2) Pick your proteins

Build a mix your dog loves and rotate flavours whenever you like.

*Swap proteins anytime.

3) Delivered frozen

Arrives chilled/frozen to lock in freshness and quality.

*Insulated packaging keeps it cold.

Our Story

Making raw feeding simple and affordable

PrimalBox is a UK-based subscription service that provides human-grade raw food for dogs, delivered frozen directly to customers’ doors. The company focuses on providing ancestral nutrition, excluding fillers, grains, and preservatives, using 100% natural, UK-sourced meats. PrimalBox simplifies raw feeding by offering pre-portioned, frozen meals tailored to a dog’s specific needs, based on age, weight, activity level, and sensitivities. Customers can choose from single-protein or mixed boxes designed for puppies, adults, or multi-dog households, with the flexibility to pause, skip, or cancel their subscription at any time.

PrimalBox emphasizes the health benefits of raw feeding, including improved digestion, healthier coats, cleaner teeth, and stronger immune function. The company operates on a direct-to-consumer model, delivering across the UK and aiming to make raw feeding accessible and convenient for dog owners. PrimalBox’s brand is inspired by the Xoloitzcuintli, highlighting the company’s commitment to providing dogs with a diet that aligns with their natural biological needs.