PrimalBox emphasizes the health benefits of raw feeding, including improved digestion, healthier coats, cleaner teeth, and stronger immune function. The company operates on a direct-to-consumer model, delivering across the UK and aiming to make raw feeding accessible and convenient for dog owners. PrimalBox’s brand is inspired by the Xoloitzcuintli, highlighting the company’s commitment to providing dogs with a diet that aligns with their natural biological needs.